youth magazine
In Hong Kong, the content of the youth magazine are mainly reported entertainment and fashion news. For example, “east-touch”, “milk” and “tea magazine” are the most popular one in Hong Kong. In fact, their contents are very similar. Originally, the contents can be divided by three parts. The first part is the entertainment news about the pop stars, the second part is the fashion news and the last part is critiques about music or films and the columns written by some famous people. These youth magazines are chargeable and the main purpose is just for entertaining. It is not really have much value in educational aspect.
There is another type of youth magazine. This type of youth magazine is free of charge and mainly delivered in secondary school and university directly. For example, “Cult”, “kidult”, “U+” is very common in campus. The main difference of free youth magazine and chargeable magazine is the number of advertisement in free youth magazine is lesser than the chargeable one. The advertisements in free magazine are mainly from the computer company and education centers because the main purpose of these magazines is set for another kind of education outside the classroom. The Committee on the Promotion of Civic Education is great involved in the production of this kind of free magazine. Actually, I found the content of “kidult” is very educational in purpose. It talks about health, travel, books etc. Although sometimes the magazine may invite some idols to be the cover face, the content of the interview is around school, positive attitudes and process of learning. Under the supervision of the Committee on Promotion of Civic Education, the magazine is focusing on the work of building up positive attitudes among the youngsters. Use “kidult” as an example, it claims as a magazine that “totally decided by you (youngster)”. However, as it is a tool to promote civic education outside the school, the production is following the role of the government. I don’t think many youngsters are interested in this kind of magazine. First of all, although it is free of charge, the way of delivery is too passive for the students. Secondly, it lacks of entertainment and fashion that not many people would like to pick it up and take a look. Thirdly, the educational purpose is obvious, my friends ‘s brother who study in secondary school said he is not willing to have an additional class when he want to see magazine just for leisure. I think the purpose of free magazine is good for another kind of education; it seems need more planning to meet the interest of the youngsters. Media need youngsters’ voice to refresh and update the old idea, but it also need to understand what the youngsters are thinking about in order to attract them to join the media industry. I think it is a good try to let the youngsters take part in producing a magazine, but the institutions should make more resources (both man and techniques) in order to maintain the quality of free youth magazine.
Charlotte
There is another type of youth magazine. This type of youth magazine is free of charge and mainly delivered in secondary school and university directly. For example, “Cult”, “kidult”, “U+” is very common in campus. The main difference of free youth magazine and chargeable magazine is the number of advertisement in free youth magazine is lesser than the chargeable one. The advertisements in free magazine are mainly from the computer company and education centers because the main purpose of these magazines is set for another kind of education outside the classroom. The Committee on the Promotion of Civic Education is great involved in the production of this kind of free magazine. Actually, I found the content of “kidult” is very educational in purpose. It talks about health, travel, books etc. Although sometimes the magazine may invite some idols to be the cover face, the content of the interview is around school, positive attitudes and process of learning. Under the supervision of the Committee on Promotion of Civic Education, the magazine is focusing on the work of building up positive attitudes among the youngsters. Use “kidult” as an example, it claims as a magazine that “totally decided by you (youngster)”. However, as it is a tool to promote civic education outside the school, the production is following the role of the government. I don’t think many youngsters are interested in this kind of magazine. First of all, although it is free of charge, the way of delivery is too passive for the students. Secondly, it lacks of entertainment and fashion that not many people would like to pick it up and take a look. Thirdly, the educational purpose is obvious, my friends ‘s brother who study in secondary school said he is not willing to have an additional class when he want to see magazine just for leisure. I think the purpose of free magazine is good for another kind of education; it seems need more planning to meet the interest of the youngsters. Media need youngsters’ voice to refresh and update the old idea, but it also need to understand what the youngsters are thinking about in order to attract them to join the media industry. I think it is a good try to let the youngsters take part in producing a magazine, but the institutions should make more resources (both man and techniques) in order to maintain the quality of free youth magazine.
Charlotte

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